Tuesday, 4 November 2014

*Being Your Own Boss And Earning That Magical 100k A Year*





Hi everyone,

Hope you are having a great week and I thought I would share a great little concept
I learned a while back during some sales and marketing training.

Working for yourself can be very challenging, and it certainly takes a certain attitude or ability to make it work. All skills are learnable but when there is no one there to hold your accountable it can be challenging.

Working for someone else is easy, in comparison as you have to be there at certain times and hopefully are monitored for your work output. You are held accountable otherwise you won't get paid or worse with the dreaded fear of being let go always looming.

But for those who are self-employed or freelance there are certain techniques you need to employ to get the most from yourself and be fair to your business goals. You need a structure and routine, one thing that has helped me is this method.

Imagine a man who is very smartly dressed and wealthy comes up and says I will pay you 100k a year if you do the following things.

You need to work 8-10 hours a day

You need to make sales and work hard at your business

You need to be committed to make it work

obviously it will be different for each of your business, but its the concept here I want to share rather than specifics.

So John says sign here, and you agree to my terms to earn 100k a year.
So you go ahead and sign and the next day, Monday your laying in bed tired and instead of starting work at 8.00 am you decide to have a snooze until 10.30 instead.

 You go into the bathroom to have a shave or put on your lipstick for our ladies here and suddenly John is stood there when you look in the mirror. He casually asks why did you start at 8.00 as we agreed?

We go through our day and meet a friend downtown and end up spending the afternoon tiling over old times over a few beers on the way home.

We call a cab, and John appears sat alongside asking how many sales or leads have I made today towards earning my 100k a year salary.

I could go on and give more examples, but you get the point, John, who is your imaginary boss, is a method of holding yourself accountable. He is like your virtual assistant. When you plan on doing something but don't follow through, he's there.

Using this method as a mind game, gives you the culpability. If your not doing what you should be doing making calls, making sales or marketing your business. We all can justify being busy, but there is a huge difference between activity and productivity.

I have known people who have a written agreement to themselves and signed it displaying it clearly where they see it every day. Some have worked it down to monthly, weekly, daily, hourly rates.

The fact is if you don't set an income goal for the year then it will be hard to aim at all. Solid businesses have predefined targets be it sales profit margins, key indicators of profit to strive towards.

So imagine the scenario and make some form of commitment to your conscious on what you're going to do to achieve your goals.

If you are losing motivation or focus, just imagine your other self saying you're not honouring our agreement to get there. Although some may pay lip service to this, being over simplistic, it works. You need to be responsible and hold yourself accountable; the pain of regret is far heavier to bear than the pain of effort.

Hope this helps you out

kind regards
Simon

Monday, 27 October 2014

Why Audio Is The Most Consumable Media On The Planet


Of all the media out there, the one that is most favourable is audio.
I think we are programmed from birth to be more receptive from audio. If you think back to when your were a baby, most of your learning was through what we hear. Language, movement, danger was associated with an increase in noise either from an alarm or horn or a raised voice of a worried parent.

When we learned we mimicked how others speak, the language, the accent of parents and peers. Some of us would be better if we did not listening like those in rural areas of the UK, where you have to lip read in order to understand what some people are saying.

Having been an avid student for years and reading at a blistering pace, I have always made a point of adding audio to my library. Most find that not only is it easier to assimilate as you can multitask while driving or working an audio playing in the back round it is still retained  and taken in.

Many studies have also been done on retention of information and what we hear stays in the long term memory a lot longer than reading materials as we tend to forget an estimated 50-60% of what we read.

Be under no illusion people love audio content,  it's easy to download an MP3 or podcast to your iPhone and listen to your favourite story or comedian. There has been a phenomenal  growth in  podcasting and new websites entirely focusing on audio. Here is a great video about the growth of audio in the worldwide arena and the future possibilities.  



I think this new information is not only exciting but also life changing, as the technology now enables the average person to sit down prepare a message, information or advice can produce , edit and distribute it to a huge network of people using the free mediums available.

If you would like to know more on this visit the link below to see the upcoming video series its both informative and revolutionary - sounds a bit hypey I know but really is making the world of audio within reach without expensive recording equipment or facilities.

 show me more about this

 hope that helps feel free to comment and share kind regards and look forward to some great FREE audios coming soon

Sunday, 26 October 2014

32 Business Building Success Tips

"We Become What We Think About "- Earl Nightingale
1.    How many hours are you working on business 1-hour minimum but 8-10 hours if you want serious money

2.    Identify you typical time wasters - Email, Facebook, Twitter, YouTube, etc.

3.     When you sit at computer what are you doing 85% learning, not implementation

4.    What is going to bring in the revenue right now? Key focus

5.    How can I make it duplicatable? Systemise it

6.    Gun to you head attitude - If your life deepened on it what would you do?

7.    Get out of knowledge acquisition mode just focus on doing it the stuff that gets sales - it becomes realer

8.    Take action to start making sales it dies not have to be big- just get sales it instills belief

9.    Get comfortable with things being messy you don't have to be an expert

10.    You'll NEVER feel like your ready, STOP buying stuff and trying to learn it all.

11.     Learn by Doing -example setup and RUN a $500 Facebook campaign to high converting offer today

12.     If you let the DOUBT stop you taking action you will fail to do it -Think BIG

13.    Focus on doing, not perfect execution. Clean up as you go

14.     How to launch something online best way pay a copywriter and launch to list or offer to traffic.

15.     Don't wait for everything to be perfect you will STAY broke.

16.     Stop Continually buying solutions to problems you NEVER had in the first place.

17.     The theory of constraints -There will be one thing keeping you from progressing. Identify Inputs and Outputs. What constraint is holding you back. Example one phone for sales meant time constraint so outsourced to phone sales team -giving leverage on time.

18.     What is the ONE thing you need to get you to the next level. Analyse your system.

19.     Main constraint is not focusing on money generating activities - traffic restraints other main option - free traffic rubbish - paid traffic way ahead - scalability

20.     If your constraint is traffic buy traffic program not Wordpress plugin or product.

21.     Advice send traffic to someone's else's high converting offer send 500 clicks of targeted offer. See numbers result
for example use "better rose bush" match to the client (retired 60-year-old who want to grow better rose bush).

22.     Once you get result - as confidence increases and you get sales then build squeeze page and build a list with lead pages. Show them how to make... take them to offer. Send emails daily encourage to engage with you via phone and social media

23.     Only after that would you create products, after some experience and sales results - forget the fake it till you make it brigade.

24.     Set targets with sales and strive towards it. It gives you clarity. Focus on numbers or dollar figures stair step method shifts focus.

25.     100k in next year - FOCUS 100 \12 =$8333 \ 30 = $277 \ 8 = $35 @ Hour.

26. Set daily targets and display everywhere.- You need to track daily sales, etc.

27.     Traffic plus conversion = sales but what about CTR CPC only one number matters
ROI Return On Investment it's the only thing that counts

28.    Newbie mistakes -match the offer to the right audience it's. It not about you it's put them. Don't lead with your story they want to know about the benefits for them. Always About Them First replace all I's to U's in your copy. Provide solutions to their problems.

29.    Stop Learning Start Doing Right Now only 1 in 20 will take ACTION

30.    Attend Live events meet people in person, associate with other leaders, network and try to get photos.Try to meet with at least one person new to add to your success network.

31.    How to get attention of a Guru? Become their star student - go and make THEM money that's how to get a boost to stardom!

32.    Dan Kennedy Quote -  Be The Wizard, Beware Of The Wizard
ALWAYS study what other marketers do ( not necessarily what they teach)

Hope this helps

kind regards
Simon

Saturday, 6 September 2014

Why Don't People Move Forward? -Towards Reaching Their Maximum Potential

Hi everyone,

In today's world there is always so much to do, we have a constant fight on our hands to keep up with our commitments from appointments, your job and family commitments. Alongside that we have we never ending flow of distraction with media, the TV, radio, social media and emails coming in daily.

People are genuinely very busy, but this is not to be confused with being productive and making progress in life. I have studied and worked with all sorts of cultures; businesses and individuals around the world and people, no matter where they're from mainly want the same main things in life.

1.   They want security for themselves and their families both financially and materialistically such as a food, clothing, a nice house, car, etc.

2.   They want to  have recognition, to feel important and that they are contributing and adding value in their life be it a great mom or a valued member of the team.

3.   They want to be challenged, to be moving towards something, to be engaged and are at their best when committed to reaching a goal or aim. This pursuit can anything from a family holiday, promotion or income level we need to be inspired and moving achievement.

When these factors are missing people suffer all sorts of problems from lack of self-esteem, depression poor health apathy of the mind and body and lack of motivation.  

So how come people are struggling now more than ever they have such a wealth of technology and information at their disposal. If you want to learn any skill from a language to how to repair your car its all available even for those who cannot access, the internet books are freely available across the many empty libraries around the globe. So lack of information is not a problem here.

So it mentally where we let ourselves down or is it the lack of some motivation factor? Well, there are lots of theories and studies have been done on Phycology and the power of the mind and body connection.

There is no doubt in the minds infinite power, and it's uses from visualisation to NLP (Neuro Linguistic Programming) and mind programming. We have all seen the amazing transformations when someone is hypnotised it's almost as though another person has emerged.

However, with all these skills and practices peoples result are sporadic and short-lived. They achieve some improvement but then they slip back into old habits and unrewarding behaviour patterns.

So a lot of people dismiss these methods as not a worthwhile pursuit as they had tried before and failed. So from the outset this pattern is lingering in the background of their mind.

I have seen truly amazing results in individuals only for them; 6-12 months later do a U-turn back to their old self and undo all the positive changes. This behavior defies all logic and can be very disheartening for the coach or trainer.

So What It That Stops People Moving Forward towards making positive and permanent changes that stick and become a habit for life, leaving behind the old pattern never to return.

I have been in war zones and military conflicts, trained people and coached people in a lot of different areas. In those environments, people set goals and dreams and always talk about when I get back I am going to do ....

Often its after a loss of a friend or injury that brings their life to focus and reality to bear. On their return to the civilised world, all those goals and dreams subside and they settle back into a normal routine.

One instance that is particularly powerful was a friend of mine caught a tropical disease in Sierra Leone and was sent to a specialist clinic. He was seriously ill with a parasite that was feeding on his internal organs.

While at the hospital, he seen up close and personal these people who had been diagnosed with lung and mouth/ throat cancer, mainly attributed to smoking. He saw these people unable to breath without tubes and with disfigured mouth and faces; it drove home to him the dangerous effects of smoking.

On his return, he vowed and became a walking billboard on the damaging effects of smoking and pronounced he would never again smoke like he had for last 40+ years.

As you probably can guess what happened, only a week later I seen him standing outside with a cigarette, smoking again. He told me he just could not quit even after everything. I later thought I have seen this behaviour so many times and here is the reason I think it happens and the key to lasting change.

It's because we have become too COMPLACENT.

Sometimes Leaping Blindly Can End Very Badly

It's far too easy for us not to do the important things; we are so fortunate to have food, water, and so many luxuries compared to some countries. People today overindulge in everything from food, drugs, sex, and spending.
We see this in the astronomical rise in Obesity in developed countries around the world. We tend to focus in instant gratification and if we want something we get it no matter what the consequences. We take the easy route and most never make a strong commitment anymore, but rather try or see how it works out or give things a trial run. We need only again look at the pattern in relationships, with the divorce rate sky high to see how people attitudes have changed over time.

Brian Tracy a master of success states that 10,000 hours is required to master any subject, thousands of studies back up his finding, but many people struggle to commit just a fraction of that. They rarely throw themselves into something completely and with 100% devotion, but instead lose focus and jump around to the next thing or course.

It's like starting a business; it's estimated that it takes at least two years to get it set up to a solid and scalable model properly. Some people want to make money within two weeks or 2 months, which can be done, but in the majority of cases it does not happen.

We need to change our expectations and take a more committed approach. We should be like a king who invaded the distant shores and burned his ships telling his armies "we win the battle, or we will never see home again."

If we stop taking the easy route out and commit to our goals and dreams a 100%, we will accomplish amazing results. Like Robert Kennedy, another master of production and success states "Work on One Thing At A Time & Do It To The Best You Can."
 
One way to reinforce this commitment is to have towards and away goals or drivers. Meaning think of all the Negatives that will happen if it's not done. These can be more powerful that toward goals, which are also essential to do.

Examples are, do you want to continue risking your health by smoking with the possible result being lung cancer or throat or mouth cancer? Go visit a hospital ward to see these people who sadly made the wrong choices and whose lives and families are ruined.

Go see an obesity clinic and see the reduced quality of life with people unable to care or look after themselves due to being trapped in their bodies.

Go visit a homeless shelter and see people who in some cases made catastrophic failings in managing their finances and now have to depend on others for survival. Although these images are hard hitting if you don't make the hard decisions now, if not When?

Think long and hard and honestly about where your heading and what consequences may await you as everything counts your health, finances its all important to think otherwise is naive remember nothing is as sobering as your mortality you only have a short time in which to act as one day may be too late

We are sadly becoming a more selfish society, in spite of the abundance the majority have. We even see people turn their back on their children now for their personal gain or needs. It is interesting to note that in the animal kingdom this is the strongest and most primal instinct of the mother to protect your offspring. It's disturbing that people have learned to turn off this primal function and leave their children without protection, care or food, seen sadly all too often in today's media.

So make some iron-clad commitments, and it will add incredible focus and drive to your life,  but nothing will happen without taking ACTION so don't put your life on hold or be the person who takes the easy route.

Remember nothing is as sobering as your mortality you only have a short time in which to achieve the things you want in life, as one day may be just too late.

Fully Engage in Life and it may astound you, where you end up.

To Your Success

Tuesday, 26 August 2014

The Two Personality Types & The Ant Philosophy

Hi everyone,

Having worked with a lot of people over the years both in the military often seen as a boiling pot of young talent to working with businesses throughout the globe there are always two main types of people we see.

People are complex, and we are all unique individuals, but two personality traits always shine through no matter what the situation be it having challenges with their business or being in high-stress situations such as a conflict or working exceptionally long hours.

So let's give you an example we all can relate to, meetings are a fact of everyone's life - be it in work as a staff meeting or a boardroom business meetings. Most of us have all lost countless hours sitting in meeting discussing how much work needs to be done, but just spent half the day in a meeting that resulted in not getting a lot done.

So you have two people: Mick and John, both of equal intellect and status, you simply ask them to arrange a meeting room for say 11.00am Monday with refreshments and all items required a whiteboard, markers, handouts, pens and such like that's the task.

Now depending on their attitude and approach two things will happen you will turn up at 11.00 am and it will be all good to go so you can get on and cover all areas swiftly and get moving. The alternative result and more likely these days the room is locked or been double booked and the meeting has to be offset or rescheduled.

So let's look at potentially could happen here, well both got the task, but Mick went and seen the meeting room, and found it was locked. He tried to locate the keys, but the guy who had the key was off sick that day. He may have asked a few people but got no joy, he also checked to see if window or another access was available.

Given that he believes that he explored options he gives up on the task and does not follow through on booking refreshments or give feedback to management that a problem has arisen.

He then puts the task to the back on his mind and says he will try tomorrow again. Next day Mick is sent on a driving job to the airport and is taken off base the entire day.

He also fails to delegate the task to someone else to sort meeting out - the result is a massive fail come Monday 11.00 when 10-15 people turnup  only to be rather embarrassing told it’s not happening.    

Now John, on the other hand, once given the task, takes 2 minutes after to write down details and what is required liaise with the cookhouse for refreshments, cutlery, etc., what equipments he needs to source whiteboard markers, stationery, etc.

He then goes to the venue of meeting to see the layout, the door is locked, as before with Mick, but John follows the trail also to find key person is missing that day, he tried to locate another access but also finds the window locked,

He next thinks all buildings are maintained by public works department and that they keep spare keys in case of fire or lost keys so they can get another one cut; he phones round contacts the caretaker and gets access to the spare key.

He then access the room checks layout and gets a few guys to help him source the equipment needs he sets room up and also delegates responsibly to others to say pick up sandwiches and cutlery at 10.00 Monday.

John also prepares the tables and layout to ensure everything ready to rock and roll. He also holds on to key and secures room once he's ready placing a note on the door to inform of upcoming meeting. Sure enough, when 11.00 am comes around everything is swift and efficient, and the meeting is a blinding success.

So what the difference in Mike and John, is John super clever or a better person, no, not really the factor that makes him more valuable is his attitude and mindset he's got what I refer the Ant Philosophy, mentioned by the late Jim Rohn, a great man.

Most will have seen the picture of a child or nature guy holding an ant in the palm of his hand and trying to control its movement, usually fruitlessly as the ant will go over, under, through - he will find a way or die trying to get the food back to the nest.

We see this to extreme with the migration of Army ants in Africa where they literally destroy everything in their path, systematically covering huge areas with nothing in their path surviving, crossing huge rivers building a raft of ants so others can use their bodies to get over, etc.

I am not saying that you become so ferocious that you leave a path of destruction where every you've been, as some do, but rather have the tenacity that no obstacle will stand in your way. They are like test walls put up to see how much you want it, are you going to stay on that side of the door / wall or will you employ the ant philosophy to get under, over through, no matter what.

The others out there who lack this mental fortitude and the resolve to commit and say I am going to do it always seem to have problems but rarely look inward but blame , condemn and criticise everyone else. They blame the factors like the person who was sick, why were they not in work? Or why is the window not open? Etc its all the wrong approach.

The key is to deliver no matter what always do more than expected, put the extra effort in no matter what the task. It is often quoted that we leave our signature on everything we do.

So adopt the attitude to raise the level of commitment and make it a habit give everything in life 110% you relationships,your business, health, etc. Pretty soon it's automatic, and you will amaze the level of competency you have. This habit will reaffirms your confidence, and you will tackle bigger problems and solutions seem to present themselves as a matter of response

Here are two great mnemonics for Success and Failure

F-rustration, hopelessness, futility                     S-ense of direction
A-ggression (misdirected)                                 U-nderstanding
I-nsecurity                                                          C-ourage
L-oneliness (lack of feeling complete)              C-harity
U-ncertainty                                                       E-steem
R-esentment                                                       S-elf-Confidence
E-mptiness                                                         S-elf-Acceptance

Try the Ant approach and even though it may seem like a minute little step :) it can revolutionise your business and life towards the attainment to your goals - so mark your map today on which area you want to invade and go to work :)

Hope this helps

kind regards
Simon

Saturday, 9 August 2014

The Corridor Principal

In a 12-year study into the reasons for success, researchers concluded that virtually all success was based on what they called the “corridor principle.”

They likened achieving success to proceeding down a corridor in life. Each of us stands at the entrance to this corridor, looking into the darkness, and we see the corridor disappear into the distance. The researchers said that the difference between the successes and the failures in their study could be summarised by the one word - action !

Successful people were willing to move themselves down the corridor of opportunity without any guarantee of what would occur. They were willing to risk uncertainty and overcome the normal fears and doubts that hold the great majority in place.

And the remarkable thing is that as you move down the corridor of life, new doors of opportunity open up on both sides of you. However, you would not have seen those doors if you had not moved down the corridor. They would not have opened up for you if you had waited for some assurance before stepping out in faith and taking action.

The saying “A journey of a thousand leagues begins with a single step” simply means that great accomplishments begin with your willingness to face the inevitable uncertainty of any new enterprise and step out boldly in the direction of your goal.



Sunday, 3 August 2014

Wordpress Security Tips To Help You Stay Secure

Hi everyone,

See a number of post regarding hacking attempts unfortunately it can be part of the internet lifestyle but prevention is the key.

Here are some quick tips to help boost your internet security with a wordpress website

There are several types of hacks from a basic redirect, placing malware on site or a brute force attack where they take your site down completely. This is rare but well worth protecting yourself as much as possible. 

As with all things if they are determined to crash your site. It can be very difficult to protect the site 100%, but this will certainly make it more of an undertaking, as hackers look for easy targets first. 

Here are some key places to start...

Never use ADMIN as the default user name change it to something unique to you. If you want to super secure you can get an autogenerated   user name to create a more hack safe one with number characters and symbols, etc. 

If you have used admin you can change it, with a specific plugin called admin name extender or through your Cpanel.

Always ensure you keep you versions of Wordpress up to date as often the fix and upgrade the security within the update.There is also a plugin to automate this (https://wordpress.org/plugins/automatic-updater/)

Install a plugin called limit login attempts (https://wordpress.org/plugins/limit-login-attempts/ )
as this has a useful feature that can auto lockout and repeated attempts to access your site for up to 48 hours to that IP once they have tried x amount of times. This also stops automated software from trying to crack the codes as it will also disable it. 

Install all in one security suites to Wordpress to boost its security
Two proven ones are,

 All in one WP-security and Firewall 
(http://wordpress.org/plugins/all-in-one-wp-security-and-firewall/)

Better WP Security now called iThemes security (https://wordpress.org/plugins/better-wp-security/)

These two are powerful and hide a lot of vulnerable areas such as site login location which is typically www.sitename.com/wp-admin as the default they also create a firewall within Wordpress. Most have a wizard to guide your through steps along with meter reading of protection.

For the control of spam on you comments on the blog for example, install Amisket ( http://akismet.com) which is a free service and works brilliantly.

For passwords, I would recommend (https://lastpass.com) as highly military grade encryption and also has a random password generator alternatively here is another link to one (http://passwordsgenerator.net)

There are also some monthly subscription hostings especially for Wordpress that handle all this for a nominal fee the highest rated being WP Engine.

WP Engine are specialists in hosting WordPress sites. They pride themselves on performance, reliability and support. 

They cost a bit more than traditional WordPress hosting sites, but they offer a number of unique features not found elsewhere, such as

Caching to speed up your site using the WP Engine custom-built EverCache Technology

If your WordPress site is ever hacked. WP Engine will fix your site for free!

A one-click backup and restore option is included at no extra charge.
One-click staging, an exclusive feature called "staging". 

Before you make any updates to your site, you can click on the "snapshot" button, to create a copy of your site in a separate safe area. 

If you implement these measures, you will be better protected than most, of course never never say  as things always change but hope you found this useful.  Just to note, none of the measures above are specialist skill and can be done quickly so you then can concentrate on running your site.

kind regards
Simon  
#Wordpress-security