Wednesday 18 June 2014

Before Jumping Into Marketing Online - First Lead With The Product

One common problem that constantly raises it head when selling online products or services online is...

Lots of people try to start earning online income by coming up with ideas and new plans to launch something new or unique. Often it can be a lot easier and smarter to first find something that is already selling incredibly well and decide that this is what you're going to promote, and design your marketing around it.

As humans, we have a tendency to overcomplicate things and also try to reinvent the wheel but have you ever noticed how many hairdressers or pizza places there are all earning great incomes. If there are 10 -20 of those businesses in your town or city, how do they all make money quickly and consistently?
Answer by they all have a particular target and look after their customers in a particular way.

Some have better customer service, hotter pizzas, cooler haircuts, etc. each one is slightly better at one part of their service or selling their products. Dominoes for example promised "hot pizza delivered to you in under 30 minutes"

The best way to be successful in a business is to find and market to an already hungry crowd, people who will buy on demand. We can see this trend with seasonal items or whenever Apple or some high tech firm releases a new product with people queuing for hours before its even available, each niche has it's group of fans and buyers. Above all else if you provide a product with a high demand, you will get sales and buyers, check on Google and see what people want first. You still need to set up your campaign to supply this quality service or service and give the customer a good experience.

So try to design or reverse engineer your business and first lead with a product or service you know there is a huge hungry crowd, ready and waiting. Look at the various industries and niches some have huge potential for green energy to personal development. Then find the top selling products and service and if they have an affiliate or partner programs.

This process can save you months of time and wasted effort, I see businesses and individuals all the time, who do not adequate conduct enough market research and then struggle to make sale. Before investing your valuable time and effort just take the time out to first analyse what selling in your chosen field and if you too can capitalise on it, providing a high quality products and great service - you will be glad you did.

kind regards
Simon

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