Monday 27 October 2014

Why Audio Is The Most Consumable Media On The Planet


Of all the media out there, the one that is most favourable is audio.
I think we are programmed from birth to be more receptive from audio. If you think back to when your were a baby, most of your learning was through what we hear. Language, movement, danger was associated with an increase in noise either from an alarm or horn or a raised voice of a worried parent.

When we learned we mimicked how others speak, the language, the accent of parents and peers. Some of us would be better if we did not listening like those in rural areas of the UK, where you have to lip read in order to understand what some people are saying.

Having been an avid student for years and reading at a blistering pace, I have always made a point of adding audio to my library. Most find that not only is it easier to assimilate as you can multitask while driving or working an audio playing in the back round it is still retained  and taken in.

Many studies have also been done on retention of information and what we hear stays in the long term memory a lot longer than reading materials as we tend to forget an estimated 50-60% of what we read.

Be under no illusion people love audio content,  it's easy to download an MP3 or podcast to your iPhone and listen to your favourite story or comedian. There has been a phenomenal  growth in  podcasting and new websites entirely focusing on audio. Here is a great video about the growth of audio in the worldwide arena and the future possibilities.  



I think this new information is not only exciting but also life changing, as the technology now enables the average person to sit down prepare a message, information or advice can produce , edit and distribute it to a huge network of people using the free mediums available.

If you would like to know more on this visit the link below to see the upcoming video series its both informative and revolutionary - sounds a bit hypey I know but really is making the world of audio within reach without expensive recording equipment or facilities.

 show me more about this

 hope that helps feel free to comment and share kind regards and look forward to some great FREE audios coming soon

Sunday 26 October 2014

32 Business Building Success Tips

"We Become What We Think About "- Earl Nightingale
1.    How many hours are you working on business 1-hour minimum but 8-10 hours if you want serious money

2.    Identify you typical time wasters - Email, Facebook, Twitter, YouTube, etc.

3.     When you sit at computer what are you doing 85% learning, not implementation

4.    What is going to bring in the revenue right now? Key focus

5.    How can I make it duplicatable? Systemise it

6.    Gun to you head attitude - If your life deepened on it what would you do?

7.    Get out of knowledge acquisition mode just focus on doing it the stuff that gets sales - it becomes realer

8.    Take action to start making sales it dies not have to be big- just get sales it instills belief

9.    Get comfortable with things being messy you don't have to be an expert

10.    You'll NEVER feel like your ready, STOP buying stuff and trying to learn it all.

11.     Learn by Doing -example setup and RUN a $500 Facebook campaign to high converting offer today

12.     If you let the DOUBT stop you taking action you will fail to do it -Think BIG

13.    Focus on doing, not perfect execution. Clean up as you go

14.     How to launch something online best way pay a copywriter and launch to list or offer to traffic.

15.     Don't wait for everything to be perfect you will STAY broke.

16.     Stop Continually buying solutions to problems you NEVER had in the first place.

17.     The theory of constraints -There will be one thing keeping you from progressing. Identify Inputs and Outputs. What constraint is holding you back. Example one phone for sales meant time constraint so outsourced to phone sales team -giving leverage on time.

18.     What is the ONE thing you need to get you to the next level. Analyse your system.

19.     Main constraint is not focusing on money generating activities - traffic restraints other main option - free traffic rubbish - paid traffic way ahead - scalability

20.     If your constraint is traffic buy traffic program not Wordpress plugin or product.

21.     Advice send traffic to someone's else's high converting offer send 500 clicks of targeted offer. See numbers result
for example use "better rose bush" match to the client (retired 60-year-old who want to grow better rose bush).

22.     Once you get result - as confidence increases and you get sales then build squeeze page and build a list with lead pages. Show them how to make... take them to offer. Send emails daily encourage to engage with you via phone and social media

23.     Only after that would you create products, after some experience and sales results - forget the fake it till you make it brigade.

24.     Set targets with sales and strive towards it. It gives you clarity. Focus on numbers or dollar figures stair step method shifts focus.

25.     100k in next year - FOCUS 100 \12 =$8333 \ 30 = $277 \ 8 = $35 @ Hour.

26. Set daily targets and display everywhere.- You need to track daily sales, etc.

27.     Traffic plus conversion = sales but what about CTR CPC only one number matters
ROI Return On Investment it's the only thing that counts

28.    Newbie mistakes -match the offer to the right audience it's. It not about you it's put them. Don't lead with your story they want to know about the benefits for them. Always About Them First replace all I's to U's in your copy. Provide solutions to their problems.

29.    Stop Learning Start Doing Right Now only 1 in 20 will take ACTION

30.    Attend Live events meet people in person, associate with other leaders, network and try to get photos.Try to meet with at least one person new to add to your success network.

31.    How to get attention of a Guru? Become their star student - go and make THEM money that's how to get a boost to stardom!

32.    Dan Kennedy Quote -  Be The Wizard, Beware Of The Wizard
ALWAYS study what other marketers do ( not necessarily what they teach)

Hope this helps

kind regards
Simon